Hoyeon’s Favorite Lipstick from the Louis Vuitton Spring 2026 Runway

I remember the exact moment I fell for a lipstick shade that felt like “me.” It was a muted brownish-red I swatched in a department store, and suddenly my whole face lit up—natural but polished, effortless yet intentional. Fast forward to October 2025, when photos from the Louis Vuitton Spring/Summer 2026 show flooded my feed. … Read more

I Tried Meghan Sussex’s Complete Beauty Routine

I’ve always admired how Meghan Sussex pulls off that effortless, lit-from-within glow—no matter if she’s hosting on Netflix or stepping out in Montecito. Her skin looks dewy, her makeup natural yet polished, and her hair always falls just right. When she dropped her curated beauty favorites on ShopMy earlier this year, I knew I had … Read more

How Anastasia Soare Turned Eyebrows Into a Billion-Dollar Business

I’ve always been drawn to stories of people who spot something everyone else overlooks and turn it into gold. Anastasia Soare’s journey hits close to home for me—coming from humble beginnings myself, I remember experimenting with makeup in my early 20s, over-plucking my brows in that ’90s thin trend and regretting it for years. Then … Read more